"DJ Daddy Rich aka Richie Rich moved to East Flatbush, Brooklyn the home of hip hop in the late 1970’s. By the time he was 14, Rich gained a reputation for rocking local parties and school functions. In the summer of 1986 Richie Rich met his future mentor DJ Clark Kent while spinning at a neighborhood block party. By the late 80’s Clark Kent founded the Supermen DJ crew, which consisted of Rich, DJ Clark Kent, DJ Scratch, and DJ Plazticman. Rich made a name for himself in music industry circles when he placed 3rd in the 1989 DMC and was a semifinalist in the 1990 New Music Seminar DJ battle."